It was a balmy day in 2009 and a weary Ashvin Naidu was tucking into a delicious Andhra meal after a tough day of brainstorming. He had been at it for hours but something was missing. He just couldn’t put a finger on it. He turned the ideas over and over in his mind, puzzling things this way and that, when suddenly, he bit down hard on a piece of spicy mango pickle, cunningly mixed with the food on his banana leaf. As the heat waves trashed around in his mouth, inspiration struck and the day was saved. From that germ of an idea emerged Avakkai Films, a production company dedicated to infusing every film with the same hit of spice as the famous Andhra pickle.

Ashvin Naidu began his career with a histrionic exit from business studied in early 2000. After that traumatic experience, he found it more enjoyable working behind the camera, starting with teleseries, moving on to a stint in Bollywood and finally landing in advertising. Since launching Avakkai Films, he has worked on exciting ad films for clients like United Breweries, Titan Watches, ING Life Insurance, Met Life Insurance, TI Cycles, TVS, Britannia, Univercell, Wipro, Future group and Khaitan, to name just a few. Now Ashvin spends his days indulging his inner foodie and playing internet poker, but only when he is not producing and directing awesome ad films.

Avakkai Films. Passionate about advertising and Andhra meals since 2009.